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阅读年报,能了解员工平均年薪13万元背后的企业开支细节吗?

96SEO 2025-11-21 02:52 1


Understanding Background

In year 2023, Unilever China's sales and marketing expenditures reached a whopping 6.27 太顶了。 8 billion yuan, which is approximately 3.91 billion yuan more than same period in 2022.

员工平均年薪约13万元丨年报拆解

Reasons for Increase

Unilever China explained that increase in sales and marketing expenditures was primarily due to brand buildin 我始终觉得... g, depreciation of marketing assets, and an increase in business personnel salaries compared to previous year.

Administrative Expenditures

痛并快乐着。 Additionally, company's administrative expenditures for year were 1.066 billion yuan.

Employee Details

你没事吧? As of December 31, 2023, total number of employees at Unilever China was 33,539. The total employee cost for year was 4.47 billion yuan, with an average annual salary of around 133,400 yuan.

But What Does It All Mean?

Now, you might be wondering, what does all this information really mean? Well, let's try to break it down in simplest way possible, because, let's face it, reading financial reports can be as exciting as watching paint dry.

Breaking Down Numbers

First off, 6.278 billion yuan spent on sales and marketing might sound like a lot, but it's just a small part of company's overall budget. You see, in world of big businesses, numbers like se are just a drop in ocean.

The Importance of Brand Building

不地道。 Brand building, oh boy, that's a big one. You know, like when your favorite brand launches a new campaign that makes you go "Wow! That's cool!" Well, that "Wow!" cost company a lot of money, but hey, it's all part of game.

Marketing Assets: The Invisible Costs

Then re's this thing called marketing assets, which is just a fancy way of saying things your brand owns that 我们都... help it sell products. But here's catch, se assets get old and need to be replaced, and that costs money too!

Salaries: The Heart of Matter

And finally, we have salaries. The average salary of 133,400 yuan might sound like a lot to you, but for a company with 33,539 e 卷不动了。 mployees, it's just a number. But hey, it's important, because without those employees, company wouldn't be able to do anything!

Conclusion

So, re you have it, nitty-gritty details of Unilever China's financials. While it might not be most thrilling read, it sure does give us a glimpse into how a big company like Unilever manages its money. And remember, next time you see a new ad for your favorite brand, you'll know that someone, somewhere, spent a lot of money to make it happen.


标签: 万元

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