When you start a company, almost every brand design founder won't think about its relationship with search engine optimization. Some people even don't know what search engine optimization means. But in practice, you'll 这东西... find that if you're based on search engines, your business can't avoid having something to do with SEO. The editor believes that in brand design, based on SEO, we should follow a principle: differentiation and relevance.

Here we emphasize not design of brand logo, but relevance and search marketing of brand design based on product and brand.

On one hand, when we set up a moat, we always emphasize that brand should seek a differentiation strategy. On or hand, based on SEO, we emphasize importance of relevance. It seems to be some contradiction, but if we think carefully, re are still some differences.

性价比超高。 Therefore, when designing a new brand, we should pay attention to following content:

1. Brand Differentiation

我心态崩了。 So-called brand differentiation in brand design is different from general differentiation. Faced with compe*****s, users can remember it quickly and generate association. Therefore, it may need to meet following characteristics:

• Easy to remember: mainly refers to brand name. When people hear this word for first time, y will leave a long-term impression in ir minds, like Batman, which is an easy to remember point.
• Brand style: The difficulty of brand **ization is relatively large. Generally, for start-ups, establishing basic style of brand can effectively lock some vertical users, quickly spread, and form a user matrix.
• Uniqueness: Each enterprise brand should highlight its unique core value. It may be advantage of its own technology and products, or a unique business model, such as very popular Lujin Coffee.

2. Product Marketization

For products, based on search, when we choose target market, we need to have a clear underst PPT你。 anding. Search engines may emphasize relevance more when searching general keywords, such as:

Search engines may not pay attention to your brand, but y are more concerned about wher high-quality content you output can better meet user's search intent. But for famous brand's relevant content, only give some small rights.

The potential target users often search for specific things rar than brands when searchi PPT你。 ng for relevant content, and directly query answers y want according to search results.

我爱我家。 Sometimes, y even don't care which brand it is. Just give me this answer.

At beginning of brand design, lock target market users, analyze needs of relevant users, and establish a content matrix that interests m.，闹乌龙。

TAG: seo's actual application，何必呢？