What's Scene Marketing?

功力不足。 Scene marketing is a method of promoting products or services by creating immersive experiences that resonate with consumers' emotions and behaviors. It's about making consumer feel as if y're a part of scene, rar than just being target of an advertisement.

What to Keep in Mind When Using Scene Marketing

3. Trigger Users' Emotional Points

In fast-paced world of O2O, success doesn't just happen. Accurately targeting audience, creating scenes 开搞。 , and fostering innovation are key to success of O2O enterprises. So, how can we do scene marketing well?

Advantages of Scene Marketing

内卷。 Compared to bland and rigid promotions, people obviously prefer those with emotional warmth, even if y are套路推广, as y bring emotional touch to people. Promotions that trigger emotions of users are very effective, and this kind of marketing is truly successful.

In order to make users accept our products, we need to create a scene that makes users tend to be emotional. Under subjective emotion of feeling, users are more likely to make a consumption behavior, which is real entrance of traffic.

换个思路。 For scene marketing, guiding users into a predefined space and keeping m re for a while to think and feel is premise of consumption. This space must be real and should conform to users' daily life habits, making m feel familiar and relaxed. For example, WeChat, Weibo, and Douyin, which are all application forms that allow users to experience immersion and maintain long-term停留.

1. Send Out Signals to Perceive Scene

交学费了。 In this era of hectic life, simple and rough marketing can only provoke resentment of users. Triggering promotion with emotions of users brings successful marketing results.

瞎扯。 Similarly, it can also be understood why re are so many star products on sale at entrance of concerts, and why business is always so good, but few people will主动购买 se products in ir daily life.

2. Create Spaces Where Users Can Stay

Next, from participation to mass marketing. Scene marketing is consistent with users' participation characteristics. The continuous behavior transformation is benefit brought by scene marketing. As a representative of "Internet+" economy, O2O model combining traditional business with Internet is advancing at a blinding pace.

坦白讲... With development of Internet technology and popularization of smartphones, as well as acceleration of life rhythm, more and more fragmented information is received. Often, during times such as riding subway, taking a bus, queuing, or attending meetings, people will unconsciously enter a certain scene, which is initial signal.

Effective products are those that solve real problems and meet real needs of users in a certain scene. An effective scene must define a specific time period and moment when entering scene, rar than a vague 挖野菜。 representation. For example, opening ceremony of Cup, lighting combination of a concert, and invitation letter of Apple launch, se can all allow users to quickly perceive that y are entering a new scene.

Why Do So Many People Go to See Concerts?

算是吧... Because same song sung by same singer, it's a completely different feeling to listen to it live and at home. When you're live, you're closer to star, and you're more likely to be fully immersed in performance with whole audience's atmosphere. At home, of course, it's impossible to feel that.

First, from Behavior Memory to Habit Formation

Scene and user use are closely related. Through scene, users can better self-classify and form a product quantification, making vast majority of users form a habit of use.