Root Domain Format: The most standard home page path, like .
Paths with 'index': Like /index.php, /index.html, often generated by website programs by default.
Custom Paths: Like /home, /main, which are manually set personalized home page paths.
Two: Can Websites with Different Home Page Paths Exchange Links?
Conclusion: Yes, y can. The difference in home page paths is just a matter of website technical settings and does not affect core value of link exchange. However, two prerequisites must be met:
The or website has standardized home page through canonical tag or 301 redirect to avoid weight dispersion.
The page to be linked is indeed real home page of or party and has normal weight.
Three: The 4 Key Points to Note for Link Exchange
1. Confirm Real Home Page of Or Party, Avoid Link Deviation
Identify core home page of or party: Determine through website navigation and title identification to avoid mistakenly linking to or party's column page or inner page as home page link.
Check for multiple home page versions: Check if or party has "root domain + index path + custom path" coexisting and need to unify home page entry of or party.
Refuse non-home page links: If or party requires linking to a non-home page page with a custom path, it should be firmly refused. The core of link exchange is mutual transmission of home page weight.
2. Check Technical Settings to Ensure Normal Weight Transmission
Confirm canonical tag: View source code of or party's linked page to confirm wher is set, to avoid weight dispersion due to duplicate content.
Check 301 redirect: If or party has multiple home page versions, it needs to be tested wher it can be redirected to a unified home page through 301 redirect to ensure that weight is concentrated.
Check for duplicate content: Search through search engines for core title of different path pages of or party, confirm that re is no duplicate inclusion, and avoid affecting value of link exchange due to technical problems.
3. Evaluate Website Quality, Avoid Risky Sites
Check content quality: Browse core content of or party's website to ensure that re is no low-quality, plagiarized, or illegal content.
Evaluate weight and authority: Use SEO tools to query weight, inclusion, and keyword ranking of or party's website to confirm that page has weight and re is no downward trend.
Confirm no penalty records: Check if or party's website has any inclusion abnormalities or ranking disappearances, and avoid exchanging links with sites that have been penalized by search engines to avoid being involved.
4. Confirm Link Position, Ensure Link Effectiveness
Require visible position on home page: Ensure that or party places your link in a prominent area on home page, avoiding hidden in footer or needing to scroll multiple screens to see.
Refuse hidden / dynamic links: Check if link is static and visible, avoiding use of JavaScript dynamic loading or hiding links by or party.
Check for nofollow attribute: View source code of or party's link to confirm that rel="nofollow" attribute is not added, as this attribute will block weight transmission and make link lose its core value.
