Have you ever what 's ? It's not just about those sleek ; it's about the heart of the 's . Let's dive into how aims to and users, , and , boost ad .

The Heart of :

's core is "Focus on the user and all else will ." This isn't just a ; it's the of their brand. They in , speed, and in the world. And guess what? They've made it work. Their brand :

• "Focus on the user and all else will ," user is .
• " is the ," .
• "Speed ," sure is .
• "Don't be evil," and .
• " be free and ," of where you are or what you use.

Ad : The of

While 's and other are the , it's their that pumps the cash. In 2020, their in a $104 , for 71% of their ad and 57% of 's total . This ads from , Gmail, Maps, and Play app store.

's

's ad are and . From the ads to ads, they've got it all. But how do they to keep the ads and ? Here's a sneak peek:

1. : uses to match ads with . This that users see ads that are to them.
2. Score: Ads with a high score are shown more , to ad and for .
3. Ad : These add more to your ad, like or links, them more to users.

's to is clear. They're their to the best to users. This means that:

• are to the query.
• are in a .
• are in .

and Users

knows that if users are with their , they'll keep back. And if they keep back, they'll keep using 's . This a cycle that , and .

So, what's 's sauce? It's all about the user first, , and a that's both and . And guess what? It works. has the go-to for of the world, and their ad that.

's core is clear: to and users, , and ad . By on the user, , and a , has a in the world. And as long as they keep their on the pulse of what users want, they'll to the and .

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