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Brand and aren't just about or ; they're about the very of human . It's about into the that we all share, those that drive our and . Let's dive into the art of using these to our .

Human

Human is full of that we all in and . These aren't flaws; they're parts of our that can to . Here are some that can be used to brand and :

1.

We all feel at times, it's about our , our job, or our . can use this to that to make us feel about . Think of or that to our .

2.

We've all had where we wish we could turn back the clock. This can be to in . , flash sales, and the fear of out are all that play on this .

3. Envy

Envy is a , and have long used it to . By us what we could have, they tap into our to have more, be more, and feel more.

4.

is a , and it's a great tool for . By to our fears and , they can a sense of and trust in their brand.

5. Anger

Anger is a that can be used to a with an . that stand up for what they in and fight for their can tap into this to build a loyal .

6.

We've all at some point. can use this to a sense of , us to act now than later.

It All

So, how do you use these to your brand and ? Here are a few tips:

• Know Your : who your is and what they might have. This will help you your to with them.

• Be : Don't try to in a way that feels . Be in your and your .

• : Use and to with your . This will help them your brand and its .

• Offer Value: value to your . it's , , or a to a , make sure your feels like they're out of your .

Let's look at a few of that have used human to their :

1: Dove's Real

Dove's on women by and . By the of low , Dove a with its .

2: Nike's Just Do It

Nike's "Just Do It" is a of using the of to . The to their fears and take .

By and human , can more and . It's all about into the and that drive . So, the next time you're a , to the of your and how you can use them to your .